ABOUT US

The raw. story

Skincare. Stripped to what matters.

RAW was created to simplify men’s skincare, no noise, no unnecessary steps, just products that work with your skin, not against it.

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why raw exist

Men’s skincare is either overcomplicated or careless.
Too many products. Too many promises. Too little clarity.

RAW was built to change that.

We believe skincare should be simple, effective, and honest—designed for real skin, real weather, and real routines. Not trends.

our story

RAW started with a simple frustration.

Skincare for men was either confusing or careless. Too many products, unclear routines, and formulas that didn’t suit daily life—especially in Indian conditions.

We didn’t want to create another brand with loud claims.
We wanted to build something we could use ourselves—every day.

So we stripped skincare down to what matters:
A simple routine. Thoughtful formulations. No unnecessary noise.

RAW is the result of that thinking.

Built by someone who wanted clarity, not complexity.
Built on simplicity.

Our philosophy

Minimal, not basic

Every formula serves a purpose. Nothing extra.

Daily-use first

Products made to be used every day—without irritation or overload.

Respect for skin

No harsh sulfates. No unnecessary fillers. Just balance.

Designed for Indian skin & climate

Heat. Humidity. Pollution. Long days.

RAW products are formulated to stay comfortable through sweat, sun, and movement—absorbing fast, staying light, and never feeling greasy.

Because skincare should support your day, not interrupt it.

Less, but better.

Every product in the RAW routine exists for a reason.
Nothing added for noise. Nothing kept without purpose.

This is skincare reduced to what matters.